Gennady Yagupov - Breathing Practices for Stress

Welcome to the official space of Gennady Yagupov, a trusted mentor in breathing practices for stress, emotional balance, and everyday resilience. Based in the UK and working with clients both in-person and online, Gennady combines ancient breathing traditions with modern science to help individuals, teams, and communities rewire their relationship with stress, one breath at a time.

Inhale Calm. Exhale Stress.

In a world where anxiety is a default state and multitasking has become a badge of honour, breathing is the simplest yet most neglected key to regaining control. Every minute, your breath reflects your state of mind. Shallow, rapid, and chaotic breathing mirrors tension and survival mode. Deep, rhythmic breathing tells a story of safety, clarity, and control.

This is where Yagupov’s work begins – at the intersection of breath, biology, and behavioural transformation.

Who Is Gennady Yagupov?

Gennady Yagupov is a mentor, educator, and facilitator in breathing practices specifically focused on stress regulation and emotional adaptability. With a deep background in body-oriented therapy, neuroscience-informed coaching, and yogic traditions, Gennady has spent over a decade researching how breathing influences the nervous system, hormonal balance, and psychological well-being.

His method is simple but effective: learn to breathe better, and you will live better.

From professionals suffering chronic burnout to university students managing exam pressure, from first responders seeking composure in critical moments to parents overwhelmed by the demands of daily life — Gennady’s practical breathwork mentorship delivers transformative results.

Gennady Yagupov
Gennady Yagupov

Why Breathing? Why Now?

The modern stress epidemic is no longer hidden. Across the UK and beyond, stress-related illness is on the rise — linked to cardiovascular problems, sleep disorders, digestive issues, immune suppression, and emotional burnout.

Pharmaceutical responses often manage symptoms. Therapy, when accessible, offers deeper exploration. But breathing sits at the root of real-time stress regulation. It’s a tool already in your possession. The only barrier is knowledge and this is what Gennady provides.

Backed by science. Inspired by tradition. Proven by results.

What Sets Gennady Apart

Gennady Yagupov is not a typical wellness coach or a guru in robes. His work is grounded, relatable, and practical. Here’s what makes his approach unique:

  • Scientific Rigor – Gennady integrates insights from psychophysiology, polyvagal theory, and respiratory biomechanics to ensure all practices are safe and evidence-based.
  • Tailored Guidance – No two nervous systems are the same. Gennady works personally with each client to map their stress responses and design breathing protocols that align with their body’s needs.
  • Trauma-Informed Approach – Understanding that breath can both soothe and trigger, Gennady’s sessions are structured around safety, pacing, and nervous system literacy.
  • Cultural Sensitivity – Working with clients from diverse backgrounds across the UK, Gennady ensures his sessions are inclusive, adaptable, and relevant to people from all walks of life.

Hybrid Delivery – Whether you prefer to meet in-person in London, attend a virtual workshop, or join a guided app-based breath series, there’s a delivery method to suit every lifestyle.

Gennady Yagupov
Gennady Yagupov

Core Offerings

1. One-to-One Mentorship

Personalised breathwork coaching designed for those facing chronic stress, burnout, sleep problems, or high-pressure roles. Includes:

  • Nervous system assessment
  • Custom breathing protocols
  • Weekly guided sessions
  • Integration support and journaling prompts
  • Optional heart-rate variability tracking (biofeedback)


Perfect for professionals, carers, and anyone needing a structured support system for mental clarity and calm.

2. Group Workshops (Online & In-Person)

Breathing is even more powerful in the community. Gennady offers regular group sessions across the UK (London, Manchester, Brighton, Bristol), as well as international online workshops.

Themes include:

  • “Breath as Medicine: 5 Ways to Calm Your Body Fast”
  • “Breathing for Focus: Mental Clarity in a Noisy World”
  • “Sunday Reset: Guided Restorative Breath Journey”
  • “The Anti-Burnout Breath Series”


Each session includes gentle movement, guided breathwork, nervous system education, and integration.

Gennady Yagupov

3. Corporate & Team Resilience Programs

Stress affects not just individuals but teams and entire organisations. Gennady’s corporate programs are ideal for:

  • Leadership retreats
  • Employee wellbeing weeks
  • Team-building events
  • Stress resilience training for frontline staff

All programs are tailored to the industry’s pace, culture, and needs. Past clients include law firms, tech startups, NHS trusts, and educational institutions.

Gennady Yagupov

4. Breathwork for Students and Youth

Academic pressure, social anxiety, and digital overload have made adolescence a uniquely stressful time. Gennady runs tailored programs for:

  • Sixth formers
  • University students
  • Youth support workers and counsellors

Sessions are age-appropriate, practical, and engaging, using science, storytelling, and music to connect with younger audiences.

What Clients Say

Breath Is the Gateway

While meditation, yoga, and mindfulness all hold value, breathing is unique — it is the bridge between body and mind, the remote control for your nervous system.

Every emotion you feel, every reaction you have, and every decision you make is influenced by your internal physiological state. By mastering breath, you master state. And by mastering state, you take back control over your reactions, your health, and your ability to connect.

Gennady’s mission is to make this profound truth both practical and accessible.

Gennady Yagupov
Gennady Yagupov
Gennady Yagupov

Who Is It For?

Gennady’s work is designed for anyone looking to move from a state of constant reactivity to one of presence, resilience, and inner steadiness. Clients typically include:

  • Professionals in high-pressure fields (finance, healthcare, law)
  • Parents juggling multiple roles
  • Individuals recovering from burnout
  • People with anxiety or panic patterns
  • Athletes looking for performance calm
  • Creatives and performers seeking emotional regulation
  • Everyday people ready to build a better baseline

No previous breathwork experience required.

Training & Credentials

Gennady holds training and certifications from internationally recognised institutions:

  • Advanced Practitioner Certification in Functional Breathing & Biomechanics
  • Trauma-Informed Breathwork Facilitation (UKCP-accredited)
  • Neuroscience of Stress & Resilience (NeuroLeadership Institute)
  • Yoga Alliance 500-hour Instructor Training (Focus: Pranayama & Restorative Practices)
  • Mental Health First Aider (MHFA England)

He is also a member of the British Association for Breathwork Practitioners and speaks regularly at wellbeing events, resilience summits, and health podcasts.

How to Work with Gennady

1. Free Discovery Call
Book a no-pressure 20-minute chat to explore your needs, goals, and the best program fit.

2. Private Session Packages
Available in 4, 8, or 12-week journeys. All include session recordings, written protocols, and support between sessions.

3. Group Memberships
Join the monthly breath collective and get access to weekly online sessions, bonus content, and seasonal live events.

4. Corporate Enquiries
Contact for tailored proposals, quotes, and availability.

4.8

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643 reviews

4.7/5

643 reviews

4.7/5

643 reviews

Get in Touch

Gennady is currently accepting new clients for summer 2025. Whether you’re curious about starting your breath journey or ready to commit to real transformation, the next step is simple — just breathe, and reach out.

Based in London, working across the UK and online globally.

14 Allen Rd, London N16 8SD, United Kingdom

CALL US

+442072472451

Top 5 Breathing Techniques to Reduce Anxiety

  1. Box Breathing – Inhale for 4, hold 4, exhale 4, hold 4. Repeat for focus and calm.
  2. 4-7-8 Breathing – Inhale 4, hold 7, exhale 8. Great for winding down before sleep.
  3. Extended Exhale – Double your exhale time (e.g., in 4, out 8) to activate the parasympathetic system.
  4. Nasal Humming – Inhale through the nose, exhale with a gentle hum to stimulate the vagus nerve.
  5. Resonant Breathing – Breathe at 5-6 breaths per minute for nervous system regulation.


Use these tools daily or in the moment — to bring your body back to balance.

Gennady Yagupov
Gennady Yagupov

How Breathing Affects the Nervous System: A Beginner’s Guide

Your breath isn’t just a function of the lungs — it’s the most direct way to influence your nervous system. Every inhale and exhale communicates with the brain, sending real-time signals that either activate stress responses or promote calm.

The autonomic nervous system — which governs involuntary functions like heart rate, digestion, and hormone release — is divided into two main branches:

  • The sympathetic nervous system (SNS), which prepares the body for action (“fight or flight”).

  • The parasympathetic nervous system (PNS), which restores balance and promotes rest (“rest and digest”).

Shallow, rapid breathing — especially through the mouth — tells the brain that danger is near. The heart speeds up, cortisol rises, and muscles tense. This is useful in an emergency, but over time, chronic stress breathing locks the body in a state of hypervigilance.

By contrast, slow, deep, nasal breathing stimulates the vagus nerve, a major component of the PNS. Activating this nerve signals safety, slows the heart rate, and reduces inflammation and anxiety.

Even more fascinating, breathing is one of the only functions we can consciously control that affects these systems. This makes it a unique gateway: by learning to regulate your breath, you can recondition how your body responds to everyday stress.

Whether it’s five minutes before a meeting, a morning reset ritual, or recovery after an emotional trigger, strategic breathing helps rewire your stress response — and Gennady Yagupov’s mentorship is designed to make this knowledge accessible and actionable.

Gennady Yagupov
Gennady Yagupov

Breathwork vs. Meditation: What’s the Difference?

Breathwork and meditation often get grouped together, but they’re not the same and understanding the difference can help you choose what’s right for your needs.

Meditation typically focuses on stillness and awareness. You observe thoughts, feelings, or sensations without trying to change them. The breath may be used as an anchor, but it isn’t usually manipulated. Meditation is powerful for long-term mental clarity, emotional resilience, and mindfulness.

Breathwork, on the other hand, is active. You intentionally change the rhythm, depth, or pattern of your breathing to influence your nervous system state. This means it can create fast, tangible shifts — calming a racing heart, grounding anxious energy, or even energising a sluggish mind.

Think of breathwork as the tool you use to shift your gear, while meditation helps you observe the journey.

Gennady teaches breathwork first — not as a replacement for meditation, but as a preparatory skill. For many clients, it’s the bridge to a calmer mind, clearer body awareness, and more successful meditation practice later on.

Gennady Yagupov

Can Breathing Help Burnout Recovery?

Burnout is not just mental exhaustion — it’s a physiological crash. When your nervous system stays in stress mode too long, hormones like cortisol and adrenaline stay elevated, your sleep suffers, and the body enters a survival state. Over time, this leads to chronic fatigue, emotional numbness, and even immune dysfunction.

Breathing is one of the most effective ways to interrupt this stress loop. Functional breathwork calms the overactive sympathetic nervous system and reactivates the body’s parasympathetic “repair mode.” This leads to better sleep, more emotional regulation, and restored energy.

Unlike talk therapy or medication (which can be invaluable but sometimes slow to work), breathwork delivers immediate feedback — you feel calmer within minutes. Practiced daily, it begins to reverse the deep dysregulation caused by prolonged stress.

Gennady Yagupov’s burnout recovery programs use breath as a foundation. Paired with nervous system education and body-based awareness, clients learn to reclaim their sense of agency and return to a sustainable rhythm of work, rest, and renewal.

Why We Unlearned How to Breathe Properly

Most people assume breathing is automatic — and it is. But that doesn’t mean we do it correctly.

Modern life has led many of us to develop dysfunctional breathing patterns: shallow chest breathing, frequent mouth breathing, and even unconscious breath-holding. Why? Stress, poor posture, screen addiction, and even tight clothing can all limit healthy diaphragm movement.

We are born knowing how to breathe: watch a baby, and you’ll see their belly rise and fall in a natural rhythm. But over time, chronic tension, trauma, and societal pressure (e.g., “hold your stomach in”) teach the body to tighten and restrict.

The result? Less oxygen delivery to tissues, less resilience to stress, and more frequent panic-like symptoms.

The fix isn’t complicated — but it requires awareness and gentle retraining. By restoring natural, diaphragmatic breathing, you return to the body’s original blueprint for balance and calm.

Gennady guides clients through this process with compassion and precision — whether it’s through posture corrections, movement integration, or simple daily breathing drills.

Gennady Yagupov